THE ESSENTIAL BY DOORDASH

Creating an exclusive private label brand selling frozen ready made meals, personal care, and home products for both DashMart and DashPass customers

NEW ON DOORDASH

Role

Design Lead

Year

2024

Branding Design
Packaging Design
Marketing Design
Product Assets

Disciplines

The Essential ran a 8 month long pilot with DoorDash creating an exclusive private label brand for both DashMart and DashPass customers. The Essential team worked closely with the DoorDash team collaborating on product catalog, inventory & logistics, and branded marketing assets.

I was the design lead in charge of storefront design, integration design, packaging design, and shared branding.

Intro

Conclusion

Partnering with DoorDash to launch a new private label brand has given The Essential the opportunity to launch 80+ new products, move through stuck inventory, and get the store in front of a whole new larger audience.