The Essential keeps things fresh by launching products nearly every day which helps drive traffic to the website. Data shows an increase in sales on days when a product is dropped vs on days when there are no drops.

The Essential store’s mission is to add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest. This mission is clearly evident through the storytelling on the product pages. Because we launch different products across various categories, the product pages require a custom format.

I was the project lead and in charge of designing the product pages - customizing the default theme template, collaborating with developers, implementing new features, and creating new custom templates for each product launch collaborating with the sourcing team to design specialized pages.